Perez Systems Youtube Channel
CLIENT
Daniel Perez is a financial advisor looking to share his financial expertise with a Youtube channel.
GOAL
Package Youtube channel branding and assets with the fresh, authentic, snappy tone of the channel.
PROCESS
Combine a bold color palette, glossy studio shoot, and half-tone textures with a simple approach to typography and symbols for contrast.
RESULT
Branding surveys prove an alignment of channel assets with values and target audience appeal.
Icon
The Perez Systems name and logo are inspired by the history of the "$" which was known as the peso sign.
Channel Art
The hand-cut style shapes and noisy textures visualize the instructional qualities of the client’s content, which are intended to be actionable.
Intro
The analogue stop-motion photography providing a raw and human contrast.
